Aberdeen have launched a new mobile friendly website for their By Official Appointment scheme for supporters.
The By Offiical Appointment scheme was launched in November 2018 and was designed to generate more business for local companies and offer AFC supporters the best products, offers and services available from trusted local suppliers.
AFC’s B2B Sales Manager, Adam Sinclair, is looking forward to seeing the impact that the new site
will have. He said: “We have had a lot of positive feedback on BOA but we wanted to make it easier
for fans to find the offers that are relevant to them. Whether it is searching for a takeaway, a gift for
a loved one or getting started on that next home improvement project, we are adding the
functionality to allow our fans to find these more easily.
“Fans can now pull up the offer on the site and show it in‐store which makes it easier to redeem
offers too. By supporting BOA partners, fans are not only indirectly supporting the club, they are also
supporting local businesses who have found themselves challenged by the pandemic this year. It’s a
win‐win situation for everyone as we all help the North‐East back on the road to recovery.”