In December 2017, BT and Sky announced an extended and expanded partnership for the cross-supply of content including:
- Sky customers being able to purchase BT Sport via your Sky subscription directly;
- BT TV customers being able to view and record via NowTV Sky’s most popular content including Sky Sports, Sky Cinema and Sky’s entertainment channels like Sky One and Sky Atlantic on BT’s Youview boxes.
- BT Sport being made available as an app on NowTV boxes;
Originally the services were to be up and running for the start of the 2019/20 football season, but this has now been pushed back till the end of 2019 for unknown reasons.