Aberdeen FC have launched a new media campaign with the aim to ignite a renewed sense of pride and passion for the Club and region.
Following the success of #StillStandingFree, Aberdeen Football Club is launching a new campaign that aims to ignite a renewed sense of civic pride and passion for the Club and the region.
Taking inspiration from the unique characteristics of Aberdeen City and Shire, including location, famous landmarks and tourist attractions, scenery, culture, language and humour, the campaign will reach and connect with audiences across the city and shire, celebrating what it means to be an Aberdeen fan and an Aberdonian.
Using the hashtag #OurHome the Club will be telling the story of why players, former players and others associated with the Club love the region and the Club, and encouraging fans to share their own stories. The Club will work with other regional stakeholders, such as Aberdeen Inspired and VisitAbdn, to amplify their campaigns and share content which promotes specific initiatives to promote the region and its businesses.
The campaign is being kicked off by Scotland and Dons star, Andy Considine. A proud Aberdonian, born and brought up in Banchory, Considine said: “Aberdeen is home. It always has been.
“I’ve been very fortunate to spend my entire career at my hometown Club, and I have always been proud to pull on the red shirt and represent my team and this region to the best of my ability. My family and friends remain in the area and it’s the place where I’ve always been most comfortable.
“I think it speaks volumes that we have so many players who settle here for extended periods with their families, and indeed see players such as Jonny Hayes and Niall McGinn, returning to the area.
“That is testament not only to the Club, particularly now we have the fantastic facility at Cormack Park which is a huge pull for players, but also to the city and its surroundings which offer an excellent way of life.”
The Dons defender is proud to launch the campaign and is urging fans to get involved in talking up Aberdeen and Aberdeenshire.
Rob Wicks, AFC’s commercial director, said: “If ever there was a time when we needed reminding of what a great place Aberdeen City and Shire is and what a fantastic club AFC is, it’s now.
“The success of the #StillStandingFree campaign demonstrated that AFC is at the heart of its community with a valuable role to play in the socio-economic wellbeing of the region. It underlined that the collective power of the Red Army, the Club and the Trust, along with its sponsors and corporate partners, can be an inspirational force for good in so many ways.
“This powerful combination has the potential to help the region get back on its feet from the pandemic and on the road to recovery, lifting the spirits of our fans and citizens.
“With this new campaign, we aim to support city and region promotion, to promote business – especially those sectors hardest hit by the pandemic such as tourism and retail – and to remind everyone of why they should be proud to support Aberdeen Football Club and proud to live in Aberdeen City and Shire.”